European Journal of Service Management

Wcześniej: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management

ISSN: 2450-8535     eISSN: 2451-2729     DOI: 10.18276/ejsm.2018.27/1-34
CC BY-SA   Open Access 

Lista wydań / Vol. 27/1, 3/2018
Training and advisory services: Preferences of local service providers and receivers

Rok wydania:2018
Liczba stron:8 (269-276)
Słowa kluczowe: services preferences consumers enterprises local market
Cited-by (Crossref) ?:
Autorzy: Elżbieta Skąpska

Abstrakt

The fact there is good accessibility to modern service-product offers has imposed greater requirements on managers who make market decisions concerning the survival and development of local enterprises. Observation of current consumer behavior and a quick response as for meeting clients’ expectations and needs with a quality product have become a necessity. The article uses entrepreneurs from Białystok as examples of training providers and their service receivers. The scientific aims, that have been reached by the Delphi method, included: firstly, establishing the degree of preference accordance of local enterprise service providers and their receivers; secondly, indicating the list of recommendations with reference to actions that could provide entrepreneurs with a better adjustment of their offers, thus a better answer to their customers’ needs. As a result, the transformed information is used in realization of tasks and acquisition of competitive advantage while making a profit and ascending to a higher level of business entity development.
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