European Journal of Service Management

The importance of trade in services is growing. However, the European Union’s competitive position in the global export of services is worsening in favor of the US and Asian countries. Therefore the importance and future of the EU and its Member States position in the export of services depends on their competitiveness. Therefore the aim of the article is to assess the diversification of the competitive position of the EU Member States regarding the export of services for the 2008–2015. Differences between European Union countries affects their competitiveness of export in services. The analysis confirmed the great diversity between them. The authors by using the multivariable analysis found out that there was no definite leader in terms of overall competitiveness of export in services throughout the period considered. However four countries could be identified as leaders as they occupied top positions in the respective years, while other four used to have the lowest rankings. Ranks of the rest of the analyzed countries differed, and these differences in some cases were quite significant.