The aim of this paper is to explain the growing phenomenon of the consumption of dental services beyond the place of the patient’s permanent residence. The essence and the scope of the phenomenon are discussed and the main factors affecting its development are indicated. The elements of the service package offered by dental clinics are identified. A critical analysis is conducted of relevant literature items. The paper constitutes an introduction to further research that will take account of medical tourists’ leisure activities, the dental tourism dysfunctions and the specificity of the medical tourism sub-segment in Central and Eastern Europe (CEE).