European Journal of Service Management

Vorher: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Service Management


ISSN: 2450-8535     eISSN: 2451-2729    OAI    DOI: 10.18276/ejsm.2018.25-38
CC BY-SA   Open Access 

Liste der Ausgaben / Vol. 25, 1/2018
Selected areas and methods of applying the concept of working consumer at a company

Autoren: Anna Szwajlik
Schlüsselbegriffe: working consumer coocreation
Data publikacji całości:2018
Seitenanzahl:7 (311-317)
Cited-by (Crossref) ?:

Abstract

This article presents theoretical deliberations on the concept of working consumer, and attempts to describe and translate the theoretical assumptions of the presented concept into practical aspects within the functioning of an organization. The first part of the article describes the new consumer role as a supernumerary, whereas the latter focuses on the practical ways and possibilities of using the consumer, acting as an employee, in a company.
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